I’m not one who challenges authority often, but in the
newsroom I'm a different creature.
I’m always thinking, questioning and wondering “why?”
The phrase “that’s the way we’ve always done it” gets under
my skin and brings out my inner news beast.
I loved working for TCU 360 in college because we started
from the ground up. We questioned traditional news standards and tried to make every
“rule” fluid and purposeful.
At TCU 360, we posted a mug shot on the front page of our website
and students cried out that we were insensitive. Instead of ignoring the
comments, like some steady news orgs may, we asked ourselves why. We decided
that mug shots and criminal records are public information, the news we were
reporting is important to our audience and we also set standards to make sure
everyone we reported was given equal treatment. We kept coming back to this standard and
questioned every report after that.
I don’t think conversations like these are happening as
often in local and national news organizations. It’s easy to get into a rut or
routine when you’ve been in the industry for so long. If you’re not in tune to
concerns or questions, you may tend to see things a little too methodically.
For example, fires. Some television stations will head over
to a brush or house fire without any second guess. Why are smaller fires worth
reporting? Because they’re visual? Because that’s what we do? I know huge fires
and specifically where the fires are may affect more people which would add
more newsworthiness. Are small, bright flames worth 20 seconds in a newscast? I think talking to the people affected by the blaze could be a great alternative.
Print folks usually leave me hanging when we get some
reporters’ paper thin philosophies. I can see the black ink pumping through their
veins when the word “smartphone” is uttered. “Try live blogging!” “I don’t
trust devices that may fail on me. I’ll stick with my trusty pen and notepad.” Going
out on a limb to use social media will only make a print reporter more
adaptable, but there will be some who will never change. A big h/t and applause
to the reporters out there who are fearlessly diving into social media and the
web.
Ruts are easy, comfortable and not unusual in a newsroom.
I believe asking (not thinking) “what makes something newsworthy” every day
will put the gears in motion to create better stories and let more time and
space for more news become available.
And maybe my two examples are wrong to you. Maybe you have
the perfect answer for the things I question. If so, I’ve done my job. I just want
to get the gears rolling because there has to be something that someone questions
in every news org that is worth a second look.
I don’t think our current audience deserves journalists who
are stuck in old ways. Please stand with me and challenge the news norm.
You are my hero.
ReplyDelete