As TCU 360 transitioned into true convergence and went digital-first, I randomly compared the prior news entities (print, online, broadcast) to whole potatoes.
I said we would now become mashed potatoes because we would
produce content together.
My most recent potato analogy shows the similarities between
online and potato extras. Here’s how my thoughts in the shower weaved together:
If you’re hungry, you’re going to eat the potato. It’s
cooked well. The cook took a long time preparing it just for you.
Even the best potato needs butter. It tastes better with
sour cream. And, of course, bacon bits.
We all know you slaved away on that text story, but that
doesn’t cut it anymore. The audience wants extras. They deserve extras because
you can produce it.
Give them those embedded tweets. Let them scour through raw
documents if they don’t believe you yet. Throw a photo slideshow at them and
let them know that it’s not just pretty green leaves on the side of your plate
any longer.
Get out of your potato box and into the kitchen of Wolfgang
Puck. Impress the pants off of your viewers and fellow journalists.
Why not offer your audience all of the fixins? You’re their
head chef.
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